Turbo 3G
DiGi has a 3G network with name Turbo 3G launched at December 2009. DiGi's Turbo 3G has a speed of 14.4 Mbit/sHSPA. Turbo 3G covers now most populated areas in Malaysia. This service is available for their prepaid,postpaid and broadband users. But their 3G network can be access in maximum 384 kbit/s in their mobile phones and 700 kbit/s broadband speed. You can check the coverage at the link provided.
http://www.digi.com.my/internet/coverage.html
Top shareholders
§ Telenor Asia Pte Ltd - Owning 49% majority controlling stake
§ Goldman Sachs International (Goldman Sachs)
§ SSBT Fund HG22 For Smallcap World Fund, Inc
§ TimeDotCom Berhad
§ Employees Provident Fund Board (Malaysian superannuation fund)
Competitors
DiGi competes directly with Maxis, Celcom and U Mobile and Mobile virtual network operator(MVNO) TuneTalk [1],XOX COM. DiGi also competes indirectly with broadband services provider such asTM, P1, Redtone, Amax.
Yellow Coverage Fellow TVCs
At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100No.1 song "I Will Follow Him" byLittle Peggy March. Public response to the campaign was very positive
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